Creating a strong search engine marketing (SEM) plan requires more than sticking a few SEO articles on a website and then waiting for visitors to start rolling in. In order to ranker higher in Google searches, there are a number of key elements that small businesses should incorporate into their digital marketing strategy.
To learn more, we asked members of 12 successful young entrepreneurs this question:
What is the most important thing to remember when developing a search engine marketing plan? Why is this so important for success?
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- Be clear on expectations and budget
Figure out an estimated budget and ROI based on your industry and target market. Understand that it’s a long-term strategy and commit to that before starting. Marketing is a marathon, not a sprint—particularly search engine marketing. Many companies have outlandish expectations of overnight success, or alternately, have heard the wrong messaging from unethical marketing companies. Hire a trusted expert. —Angela Delmedico, Elev8 Consulting Group
- Measure everything and review frequently
Businesses often approach search engine marketing with a “one and done” mentality—and this will cost a business dearly. Marketing is extremely powerful and can be the difference between a successful business and a failed one. Plan with measurable objectives, set time frames, know your numbers, and adapt when necessary. Someone needs to be coming up with ideas and aggressively pushing for results. —Ryan Meghdies, Tastic Marketing Inc.